Journal Club 26th April 2012

Social Networking

This week's journal club will be presented by Dr Leanne Townsend, dot.rural Research Fellow in Room 919 MacRobert Building.

Patterson, A. Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand.

In Journal of Business Research, 65, 527-534, 2012.

Link to paper: pdn.sciencedirect.com/science/main.pdf (paywall)

All welcome