Rural challenges

Rural areas have specific characteristics that create challenges around issues such as quality of life and wealth creation. These include: small, often dispersed populations; narrow and uneven channels of information flow; rapid change in population structures and economic activity bases; and restricted access to digital infrastructure. We believe that rural areas of the UK can, through the user-led application of digital technology, be more economically, socially and environmentally sustainable. Our aim is to harness the Hub's expertise with a range of partners to realise this ambition.

Our activities are organised around four rural challenges: Healthcare, Accessibility & Mobilities, Conservation of Natural Resources, Enterprise & Culture.